Have You Been Fooled by Food Psychology?

Have you been fooled?  Here’s some interesting food psychology.

  • Big servings.  Given a big bucket of popcorn, people ate 34% more than people given a small bucket.
  • Fancy Name. Sales jumped 27% when foods were given titles like “Succulent Italian Seafood Filet” (instead of “Seafood Filet”) or “Belgian Black Forest Cake” (instead of “Chocolate Cake”).
  • More variety, more calories.  People ate 40% more if they had choice of candy that came in 6 different colors than ones in 4 colors.
  •  Plateware matters.  When served a brownie on china plate, people rated food tasting better than on paper plate.
  • Food on the Table.  Men ate 29% more (women 10% more) if serving dish was left on the table rather than the counter.
  • Who set the pace?  People ate more when they sat at the table with someone who ate quickly than someone who ate slowly.
  • How much did I eat?  People ate fewer chicken wings if they could see the bones of the wings they’d already eaten than if the bones were whisked away.
  •  Healthy restaurant?  People who believed Subway meals were healthy underestimated the calories in Subway meals more than they underestimated calories in McDonald’s meals.
  • Health halo.  If a bag of M&M’s trail mix was labeled “low-fat,” people ate more than if the label didn’t say “low-fat.”
  • Exercise rewards.  People ate more at dinner (especially dessert) after they went on a “scenic walk” than after they went on an identical “exercise” walk.

(Adopted from Nutrition Action)

For more information/support: www.HappyFoodHealth.com